Kota Kinabalu: Consumers should view higher prices for local fruits as an investment in Sabah’s farmers and long-term food security, said Deputy Agriculture and Food Security Minister Datuk Chan Foong Hin at the launch of the “Jom Support Buah-Buahan Tempatan” programme in Luyang.
He acknowledged that imported fruits can sometimes be cheaper but said sustained support for local produce would stabilise supply and prices over time by boosting market confidence.
“Not all local fruits are expensive, and prices depend on the type of fruit and market conditions. The more consumers support local produce, the more stable the supply becomes. When demand grows, the market adjusts and prices become more consumer-friendly over time,” he said.
The campaign promotes healthy eating while supporting the livelihoods of local fruit growers, many of whom depend on seasonal harvests.
Chan encouraged Sabahans to include locally grown fruits in festive traditions, especially during Chinese New Year, alongside imported fruits such as mandarin oranges.
Locally grown pomelo, passion fruit, dragon fruit and guava were distributed at the event, highlighting the benefits of shorter supply chains in preserving freshness and reducing transport challenges.
Chan noted that strong domestic demand is key to developing downstream food industries, including fruit-based processing and value-added products.
Under the 2026 Federal Budget, RM86.43 million has been allocated for 51 agriculture-related development projects in Sabah, covering fisheries, veterinary services, irrigation, and crop development.
Chan said this funding reflects continued federal commitment to strengthening Sabah’s agricultural sector and improving national food security.
“This programme aligns with the National Food Security Policy 2030, which promotes sustainable agri-food growth through federal and state cooperation.
“Market confidence begins with consumers. Every purchase of local fruit is support for a farmer and an investment in our food future,” he said.
