Kota Kinabalu: The Asean Travel Exchange (Atex) 2025, scheduled to be held here on June 19, will bring together regional tourism players to forge stronger collaborations within the Asean tourism industry.
Chief Minister Datuk Seri Hajiji Noor was briefed on Atex 2025 by a delegation of high-powered tourism players at Menara Kinabalu, Monday.
Federation of Asean Travel Association (Fata) President Datuk Tan Kok Liang said Atex 2025 would be the first international B2B tourism event to be hosted and is expected to bring in 200 international buyers and 100 regional sellers for trade, dialogue and collaboration in the tourism sector.
Supported by the State Tourism, Culture and Environment Ministry and key tourism organisations, Atex 2025 is set to be a game changer in positioning Sabah to the forefront of regional and international tourism markets.
The delegation comprised Asean Tourism Association (Aseanta) President Eddy Krismeidi, Tan, Malaysian Association of Tour and Travel Agents (Matta) President Nigel Wong and Air Asia Director (Global Policy and Government Relations) Zamani Rafique.
Joining the delegation was Assistant Tourism, Culture and Environment Minister and Sabah Tourism Board Chairman Datuk Joniston Bangkuai.
