Kota Kinabalu: Universiti Malaysia Sabah (UMS) launched its strategic vision for the year themed “The Brain of Borneo”, marking a new phase in its transformation into a values-based, integrity-centred institution with global impact.
“This initiative reflects UMS’ commitment to strengthening its position as a leading intellectual authority in Borneo while expanding its role as a respected strategic partner,” said Vice-Chancellor Datuk Dr Kasim Mansor during his address on Friday.
He introduced B.R.A.I.N as the university’s shared core values and B.O.R.N.E.O as its comprehensive transformation roadmap.
B.R.A.I.N represents five guiding principles — beneficent, resilient, authentic, inclusive and nurture. Kasim explained that being beneficent means delivering tangible societal benefits through knowledge and research, while resilience ensures the university remains competitive and adaptable in a changing landscape.
Advertisement
