Kota Kinabalu: Natural history books are emerging as a powerful tourist puller. These publications, showcasing the rich biodiversity of Borneo – the world’s third-largest island – are drawing eco-conscious travellers eager to explore Sabah’s unique flora and fauna.
According to Assoc Prof Dr Fiffy Hanisdah Saikim, Director of the Universiti Malaysia Sabah Institute for Tropical Biology and Conservation, the State recorded over 2.1 million “green tourists” last year, visitors specifically attracted by world-class sustainable tourism offerings.
This is out the 3.5 million tourist arrivals.
Leading this literary charge is The Sabah Society (TSS), the state’s oldest non-governmental organisation. Founded in 1960 with the mission “To Know Sabah,” the Society has spent 65 years publishing journals and books that have helped position Malaysian Borneo at the forefront of green tourism.
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