RANAU: Ranau Member of Parliament, Datuk Jonathan Yasin encouraged members of the Pasar Besar Ranau Traders Association to use digital technology to promote local products, adapting to the evolving business environment.
With the current changing business landscape, he said, local traders must be able to maintain their competitiveness in order to survive against large competitors, secure profitability, and foster economic growth within their communities.
“In an increasingly digitalized market, staying competitive allows local businesses to adapt to changing consumer behaviors—such as online shopping and demand for convenience—while preserving their unique value proposition,” he said.
Jonathan was speaking when officiating the Christmas and New Year 2026 celebration organized by the Pasar Besar Ranau Traders Association which took place at the Pasar Besar Ranau recently.
The event was celebrated with great enthusiasm by the presence of traders and the local community, thus reflecting the harmony of the multi-racial community in the district.
The ceremony was also attended by the new State Assemblyman (ADUN) for N.38 Paginatan, Rusdin Riman, as a sign of continued support for the organizers and local traders.
Earlier, the Organizing Chairman, Robert Atian, expressed his appreciation for the willingness of the two elected representatives to attend the ceremony, which he said had further enlivened the celebration and motivated the traders to continue to be active in community activities.
He said that the community-based program aims to strengthen ties among traders, as well as foster a spirit of respect and close cooperation between association members, community leaders and stakeholders.
Jonathan expressed gratitude and congratulated the association for successfully organizing the event, which was described as an important platform in strengthening the unity and harmony of the local community.
He hoped that the Ranau Town Vegetable Market could be upgraded by the government in the future to provide more comfortable and modern facilities, especially for small traders, in addition to assuring that every request from the people would be examined and handled as best as possible.
At the same event, he also announced the distribution of fund contributions to the Pasar Besar Ranau Traders Association and the Ranau District Bumiputera Small Business Association in support of local economic development.
Meanwhile, Rusdin, in his speech, expressed his gratitude for the invitation and emphasized his commitment to providing the best service to the community, especially in championing the welfare and development of the Paginatan area and its surroundings.
The ceremony ended in a harmonious atmosphere, reflecting the continued commitment of local traders and leaders in supporting economic development and strengthening community ties in the Ranau district.
Also present were the Chairman of the Pasar Besar Ranau Traders Association, Rohaidan Sairin and the Chairman of the Ranau District Small Business Association, Supiah Gagas.
