Kuala Lumpur: Zus Coffee, Southeast Asia's fast-growing coffee brand won its first Putra Brand Award, earning Gold in the Restaurants & Fast-Food Outlets category. This consumer-voted recognition reflects strong trust and support for homegrown's vision of making specialty coffee accessible to all.
Determined through nationwide consumer research and supported by key industry bodies, the Putra Brand Awards, also known as People's Choice Awards, are widely regarded as Malaysia's benchmark for consumer trust.
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"Zus Coffee started as a single kiosk with a simple dream to make specialty coffee accessible to Malaysians. What began as a Malaysian coffee brand has grown into one of Southeast Asia's fastest-growing chains, with more than 1,000 stores globally. Winning our first Putra Brand Award is especially meaningful as it comes from the people who believed in us and grew with us along the way. This recognition reminds us that Zus has never just been about coffee. It is about the community that makes Zus Coffee possible," shared Venon Tian, Zus Coffee's Group Chief Operating Officer.
As Zus Coffee enters its next phase of growth, the Putra Brand Award serves as a meaningful benchmark, reinforcing the brand's ambition to evolve from a beloved local brand into a global contender. "As we expand across the region, we are proud to carry our Malaysian identity onto the global stage. That identity is rooted in being a people-first, community-driven brand, which guides how we build connections through local collaborations and curated menus that resonate with the communities we serve," added Venon.
Zus Coffee is currently present in Malaysia, Singapore, the Philippines, Brunei, Thailand and soon, Indonesia and recently achieved its 1,000-outlet milestone. From locally inspired menu offerings to universal drinks, Zus Coffee balances cultural relevance with consistency, supported by an app-first, New Retail model that delivers a seamless customer experience across markets. With exciting expansion plans ahead in 2026, the brand is focused on bringing its homegrown, evolving approach to coffee, technology and customer experience to the global stage.
