SANDAKAN: The Visit Malaysia 2026 (VM2026) campaign and the selection of sun bears as the official mascots are expected to drive greater interest in the Bornean Sun Bear Conservation Centre, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin at the launch of the Centre's new and upgraded facilities on Monday.
Jafry said the new entrance foyer at the Centre, together with enhancements at the Sepilok Orangutan Rehabilitation Centre and the nearby Rainforest Discovery Centre, offers visitors a more seamless and rewarding way to experience Sabah’s natural heritage while supporting the local economy.
He described the Sun Bear Conservation Centre’s growth as remarkable, noting that it is now the only place in the world where visitors can observe sun bears in a natural forest environment.
“The Centre welcomed 90,760 local and international visitors in 2025, and with Visit Malaysia 2026 and the choice of sun bears as the official mascots, I am confident interest will continue to grow,” Jafry said.
He also expressed appreciation to the Tourism, Arts and Culture Ministry (Motac) for selecting the sun bear as a mascot, saying the move would strengthen public awareness and support for conservation efforts.
On Sepilok Orangutan Rehabilitation Centre, Jafry said the upgraded information centre and boardwalk were timely improvements for a site that remains one of Sabah’s strongest international tourism draws.
“The Centre recorded 155,406 visitors in 2025, reflecting its global significance and the importance of continued investment to raise awareness of this iconic species,” he said.
Jafry said Sabah’s tourism strategy would continue to balance conservation and economic benefits through close cooperation with agencies such as the Sabah Wildlife Department and Sabah Parks, as well as non-governmental organisations and community partners.
