PARIS: When French entrepreneur Dagobert Renouf could not afford his wedding, he did what any start-up founder might do — he monetised it.
Renouf, who runs an AI company in Lille, turned his wedding suit into a patchwork of corporate logos, selling ad space to 26 start-ups and walking down the aisle as a literal sponsored groom, reported
South China Morning Post (
SCMP).
Prices varied by location, with prime real estate on his back fetching €1,600 (RM7,720), while other slots went for €800 (RM3,860) to €1,000 (RM4,825) — the sartorial equivalent of a Formula One car.
By the time he said “I do,” Renouf had raised €10,000 (RM48,252), paid €2,500 (RM12,063) in taxes, covered tailoring costs, and still pocketed a tidy €2,300 (RM11,097) profit.
His bride, dressed traditionally in satin white, appeared unfazed as her husband doubled as a billboard, his back bearing logos instead of lace.
“Most were friends who thought it was funny,” Renouf admitted online, adding that wealthier sponsors found the idea “too crazy” — until it went viral.
His post later pulled 41,000 likes in just 37 minutes, proving that love may be blind, but the Internet never misses a marketing opportunity.
Social media users were divided — some hailed it “the best marketing campaign of 2025,” while others lamented the commercialisation of romance.
Renouf, however, is not planning an encore. “Now that I have proven it works,” he joked, “I could charge 10 times more — but I am not planning to get married again.”
Still, if wedding bells and branding deals ever mix again, there is clearly a love market that pays its own bills.
