Kuala Lumpur: The 56th WTCA Global Business Forum in Philadelphia, from April 19 to 22, has seen Malaysia take part through representation by Dato’ Sri Dr Irmohizam Abdul Rahman.
Dato’ Sri Dr Irmohizam Abdul Rahman, who is the Group Managing Director of World Trade Centre Kuala Lumpur, is participating alongside nearly 300 global leaders at the annual forum organised by the World Trade Centers Association.
He also serves on the board of the Malaysian Convention & Exhibition Bureau and as an advisor to the Malaysian Association of Convention and Exhibition Organisers and Suppliers, reinforcing Malaysia’s position within the global Business Events industry.
The forum brings together representatives from 93 World Trade Center businesses across 46 countries and territories, highlighting the breadth of the global network and its role in facilitating trade and investment.
The four-day programme serves as a platform to strengthen cross-border collaboration and connect participants with potential business partners, investors and distributors.
Key activities include business-to-business matchmaking sessions, investment dialogues and sector-driven discussions aimed at expanding international cooperation.
Advertisement
Participants are also exploring opportunities in high-growth sectors such as technology, life sciences, advanced manufacturing, sustainability and real estate development.
Irmohizam’s participation reflects WTCKL’s commitment to strengthening Malaysia’s presence within the global Business Events ecosystem and enhancing its international competitiveness.
His involvement supports broader national efforts to position Malaysia as a preferred destination for international conferences, exhibitions and business gatherings.
“The initiative aligns with the Visit Malaysia 2026 campaign, which has been extended to 2027 to sustain momentum and attract more international visitors.” said Irmohizam.
The extension, announced by Deputy Prime Minister Dato’ Seri Dr Ahmad Zahid Hamidi, allows Malaysia to intensify its promotional efforts amid evolving global travel patterns.
Commenting on the forum, Irmohizam said global networking platforms such as the WTCA Global Business Forum enable Malaysia to showcase its strengths as a safe, stable and well-connected destination for both Business Events and tourism.
He emphasized that building strong rapport with international delegates is key to attracting more global events to Malaysia, contributing to increased visitor arrivals and economic growth.
As a Board Member of WTCA, he continues to play an active role in strengthening global partnerships that can bring high-impact conferences and exhibitions to Malaysia.
