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KOTA KINABALU: The Sabah Big Bikers Association (SBBA) plans to boost tourism through motorcycle travel initiatives, including a proposed “Borneo 360” cross-border ride covering Sabah, Sarawak, Brunei and parts of Indonesia.

Marking its 25th anniversary, SBBA aims to attract regional riders and align efforts with Visit Malaysia Year and Visit Sabah Year 2027.

President Datuk Osman Ahmed said the plan, raised at the Borneo Island International Big Bike Festival in Kuching, focuses on tourism-themed rides showcasing Sabah’s culture, landscapes and attractions.

He said motorcycle tourism can drive local spending on accommodation, food and fuel, while strengthening ties within the riding community.

SBBA also continues to promote road safety, alongside charity and fundraising programmes as part of its Silver Jubilee celebrations.