SINGAPORE: Sabah Convention Bureau (SCB) is strengthening Sabah’s position as a competitive business events destination through its participation in The Meetings Show Asia Pacific Singapore 2026 held on April 14–15.
The bureau said the regional trade show is a key platform for destinations to connect with international buyers and industry leaders in the meetings, incentives, conferences and exhibitions (MICE) sector.
SCB’s continued presence at the event reflects its ongoing efforts to expand Sabah’s global reach and attract high-value business events.
At the Sabah Pavilion, SCB and its partners conducted a series of business meetings and networking sessions to promote the state’s offerings.
These include world-class venues, hospitality services, as well as Sabah’s rich culture and natural attractions.
The pavilion recorded more than 130 pre-scheduled appointments, excluding additional walk-in engagements, indicating strong interest from international buyers and stakeholders.
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Among the participating partners were Sabah International Convention Centre, Hilton Kota Kinabalu, Le Méridien Kota Kinabalu, Sheraton Kota Kinabalu, Shangri-La Rasa Ria and Discovery Tour Sabah Sdn Bhd.
SCB chief executive officer Noredah Othman said the participation aims to attract high-impact events that will drive economic growth, trade, investment, job creation and talent development in Sabah.
Than 130 pre-scheduled appointments, excluding additional walk-in engagements, reflecting strong interest from international buyers and industry stakeholders.
Joining the Sabah Convention Bureau at The Meetings Show Asia Pacific 2026 are key industry partners representing Sabah’s growing business events ecosystem, including Sabah International Convention Centre (SICC), Hilton Kota Kinabalu, Le Meridien Kota Kinabalu, Sheraton Kota Kinabalu, Shangri-La Rasa Ria, Kota Kinabalu & Discovery Tour Sabah Sdn Bhd.
As of 2025, SCB has supported more than 90 business events, generating an estimated RM118.3 million in economic impact for Sabah.
The achievement reflects growing confidence among international event organisers in Sabah as a high-value destination that delivers both impactful experiences and measurable outcomes.
Our commitment and participation in The Meetings Show Asia Pacific Singapore 2026 is with the objective of attracting high-impact events that contribute to economic growth and long-term development of the state,” said Chief Executive Officer of the Sabah Convention Bureau, Noredah Othman.
Looking ahead, SCB aims to secure and support more international events that will drive positive trade, investment, job creations, and talent development—further positioning Sabah as an emerging hub for business events in the region.
