Kota Kinabalu: Sabah entrepreneur Datin Saadiah Abdul Rashad has been recognised in the 100 Women of National Inspiration (WIN) 2026 book for her contributions to entrepreneurship and socio-economic development.
The recognition was presented at a ceremony held at Hotel Seri Pacific in Kuala Lumpur on March 28.
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Saadiah, the Raspand Motor Sdn Bhd Managing Director, described the recognition as a great honour and a source of motivation.
“As a representative of Sabah women entrepreneurs, I am proud that this platform not only highlights the achievements of women in Malaysia but also elevates their role as catalysts for the nation’s socio-economic development,” she said.
She said initiatives such as WIN play an important role in documenting the achievements of women and inspiring others to pursue success.
Saadiah previously served as a director of Najib Jaya Sdn Bhd from 2005 to 2014, a company involved in the distribution of imported vehicles and heavy machinery.
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She currently leads NJ Autoworld Sdn Bhd, a 3S Honda Malaysia dealer in Sabah since 2014.
She is also the owner of Nurnielamsari Travel Sdn Bhd, an inbound tourism company providing ticketing as well as land and sea transportation services since 2009.
Throughout her career, she has received numerous accolades, including the Standing Ovation Award 2018, the Elite Dealer 2019 CEO Award, the Outstanding Woman Award 2022 and the Outstanding Woman Entrepreneur of Sabah 2022.
The WIN 2026 programme was organised by Sabah Bumiputra Women Small and Medium Industry Entrepreneurs Association (Iksnita) in collaboration with Lincoln University College Malaysia.
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