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KOTA KINABALU: Sabah recorded RM95.9 million in potential international sales in 2025, a 37 per cent increase from the previous year through 124 SME entrepreneurs participating in 18 trade expos.

Chief Minister Datuk Seri Hajiji Noor speaking at the Buy Malaysian Goods event, urged local entrepreneurs to improve branding, packaging and market reach.

He also highlighted Sabah's tourism sector and the Visit Malaysia Year 2026 campaign as key opportunities to promote local products to a wider audience.