Kuala Lumpur: A fight allegedly broke out during the launch of the Swatch x AP collection at Pavilion Kuala Lumpur, with social media users claiming one individual suffered a broken arm.
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In a Threads post, one user alleged poor crowd and queue management contributed to the incident, claiming there was no proper official line unlike launches held in Sunway and TRX.
The user questioned why organisers had allegedly failed to prepare sufficient crowd control measures despite anticipating a large turnout for the collaboration release.
Photos and videos shared online showed large crowds gathering outside the outlet as people attempted to enter the premises during the launch.
Another user alleged there had been confusion over whether the collection was limited, while also claiming announcements and queue arrangements were poorly managed during the event.
The incident sparked mixed reactions online, saying many individuals queueing were acting as paid buyers before reselling the watches at higher prices.
