News with keyword: sabah tourism board | Daily Express Malaysia

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April 02, 2026 Sabah

Sabah Tourism sets up Crisis Response Unit

Kota Kinabalu: The Sabah Tourism Board (STB) will set up a dedicated crisis response unit to safeguard the state’s tourism industry amid growing global uncertainties, particularly the ongoing Middle East conflict and rising operational costs.

March 18, 2026 Sabah

Plans for Asian Bird Fair in Penampang

PENAMPANG: The Sabah Birdwatchers Association (SBWA) participated in the Global Bird Fair 2025 in Rutland, United Kingdom, together with the Penampang Tourism Association (PTA). .

February 07, 2026 Sabah

Sabah ramps up engagement with Indian market

MUMBAI: Sabah Tourism Board (STB) is strengthening engagement with the Indian market at Outbound Travel Mart (OTM) 2026 by presenting a range of destination offerings, including the launch of Sabah North Borneo Cycling Paradise.

February 03, 2026 Business

Getting Sabah on the cruise map

Kota Kinabalu: Sabah is positioning itself as a distinctive new cruise destination following the successful SATS-Creuers / Singapore Tourism Board / Cruise Liners – East Malaysia Cruise Port Familiarisation Trip, jointly hosted by the Sabah Tourism Board (STB) and Suria Capital Holdings Berhad (SuriaGroup).

January 30, 2026 Travel

Sabah promotes cycling adventures to Indians

Kota Kinabalu: Sabah aims to be a cycling destination for Indian tourists, with the Sabah Tourism Board (STB) working to attract more visitors this year under Visit Malaysia 2026.

January 28, 2026 Travel

Cruise liners explore Sabah’s potential

Kota Kinabalu: Sabah has significant potential to further develop as a cruise tourism destination, particularly amid growing interest from international cruise operators.

January 26, 2026 Sabah

Upskilling rural tourism to meet Asean gold standard

Kota Kinabalu: Sabah Tourism Board (STB) is intensifying efforts to equip rural community-based tourism operators in Sabah with the knowledge and skills needed to enhance their tourism offerings.

January 14, 2026 Business

Sabah Tourism Board engages with Ho Chi Minh travel, trade leaders

HO CHI MINH CITY: The Sabah Tourism Board (STB) hosted a Sabah Seminar and B2B Session at the Sheraton Saigon Grand Opera Hotel on Jan 12.

November 24, 2025 Business

Sabah Tourism Board bags two green awards

LANGKAWI: The Sabah Tourism Board (STB) has been recognised for its commitment to sustainable tourism, inclusive marketing, and impactful corporate social responsibility (CSR) efforts at the Green and Geopark Excellence Awards (Gaga) 2025.

July 26, 2025 Sabah

Sabah welcomes new T’way charter service from Daegu

Kota Kinabalu: The Sabah Tourism Board (STB) welcomed a new direct charter service by T’way Air from Daegu, South Korea, to Kota Kinabalu.

July 01, 2025 Business

Sabah Tourism, Royal Brunei Airlines to boost connectivity

Kota Kinabalu: The Sabah Tourism Board (STB) have formalised a strategic partnership with Royal Brunei Airlines (RB) through the signing of a Memorandum of Collaboration (MoC) aimed at enhancing regional air connectivity and strengthening tourism flows between Sabah, Brunei, and key international markets.

June 10, 2025 Sabah

Sabah Tourism Board hosts GSTC workshop to drive sustainable tourism

Kota Kinabalu: The Global Sustainable Tourism Council (GSTC) High-Level Workshop was held at the Grand Ballroom of Shangri-La Tanjung Aru, here, recently. .

March 22, 2025 Sabah

Sabah Tourism Board engages with AirAsia, hoteliers to boost tourism

Kota Kinabalu: The Sabah Tourism Board (STB) held a high-level meeting with AirAsia and the Malaysian Association of Hotels (MAH) Sabah/Labuan Chapter, Friday, to explore collaborative efforts to strengthen Sabah’s tourism ecosystem.

March 14, 2025 Business

Sustainability key to rural tourism success

Kota Kinabalu: Community-based tourism can help cushion the income disparity between rural and urban areas in Sabah, said Sabah Tourism Board (STB) Chief Executive Officer Julinus Jeffery Jimit.

February 13, 2025 Sabah

Pledge to support stakeholders promoting community-driven travel

Kota Kinabalu: The Sabah Tourism Board recognises I-World Travel for its work in promoting community-based tourism (CoBT) in Sabah.