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Kota Kinabalu: Sabah is officially on the global beauty map as the curtain rose Monday on the inaugural Cosmobeauté Malaysia Borneo Festival.

The two-day event, held at the Sabah International Convention Centre, brings international brands, industry experts and business opportunities to Kota Kinabalu for the first time.

Officiating at the event, Datuk Josie Lai Mei Sing, Permanent Secretary of the Sabah Ministry of Tourism, Culture and Environment, said the festival highlights the State’s growing role as a gateway to East Asean.

Meanwhile, Kelie Lim, Event Director of Informa Markets Malaysia, in her welcoming remarks, described the expansion into Sabah as a long-term investment in regional industry development.

Exhibitors from Malaysia, China and Taiwan converged at the venue, covering the beauty, aesthetics and wellness sectors.