Daily Express Subscriber
Sign in to your account.

KOTA KINABALU: Cosmobeauté Malaysia and beautyexpo will expand into East Malaysia with the launch of the Cosmobeauté Malaysia Borneo Festival 2026 at the Sabah International Convention Centre (SICC) from May 25 to 26.

The inaugural event, themed Beauty Beyond Borders, aims to connect Kuala Lumpur’s established beauty ecosystem with growing markets in Sabah, Sarawak and the wider Borneo region.

The two-day festival is expected to feature 50 exhibitors from Malaysia, China, Korea and Taiwan, and attract more than 1,500 trade attendees, including distributors, retailers, salon owners and beauty professionals.

The beauty industry in East Malaysia is gaining momentum, driven by a young, beauty-conscious consumer base and increasing demand for professional products and services.

Access to international brands, industry innovation and established trade networks has historically been concentrated in Peninsular Malaysia.

The launch of a dedicated platform in Borneo seeks to broaden access, strengthen regional supply chains and support businesses beyond the Klang Valley.

Brands are expected to gain early entry into an underserved market, while distributors and retailers benefit from more direct sourcing opportunities and improved speed-to-market.

Salon owners and beauty professionals will also gain exposure to new technologies, product innovations and skills development to enhance service standards in East Malaysia.

Organising chairman Tan Sri Abdul Rahman Mamat said the initiative aims to bring supply closer to demand and facilitate faster and more efficient business connections in the region.

The festival also serves as a gateway to the Cosmobeauté Malaysia and beautyexpo exhibition in Kuala Lumpur from Sept 29 to Oct 1 at the Kuala Lumpur Convention Centre (KLCC).