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SANDAKAN: The inaugural “Rasa Sandakan Food Trail” event concluded with overwhelming response and organiser Sandakan Tourism Association (Stan) has begun preparations for a second edition. 

It had strong support of the Sabah Ministry of Tourism, Culture and Environment, tourism partners and 60 local food and beverage establishments.

Stan President, Teo Chee Kim, stated over 60 participants completed the minimum 12-stop “food trail” challenge. 

“This effort further strengthened Sandakan’s image as Sabah’s emerging food capital.

“During the event, the official Rasa Sandakan Facebook, Instagram and Xiaohongshu pages recorded a total viewership of over 550,000, far exceeding our expectations,” said Teo. 

“The association collaborated with popular Sabah influencer ‘Miao in Sabah’, whose special feature on Sandakan cuisine achieved remarkable engagement  with the Facebook video alone garnering 170,000 views and over 2,500 likes, while the Xiaohongshu post received more than 3,500 views.

“Through this collective effort, we aim to continue expanding the event’s visibility and media impact, promoting Sandakan’s culinary offerings, and positioning food experiences as a major driving force for Sandakan’s future tourism growth,” Teo added.