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‘Promote ferry operations via media trips’ call
Published on: Wednesday, February 07, 2024
By: Nikko Fabian
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From left: Wong, Len and Popoy.
Kota Kinabalu: The BEBC-Sabah together with ferry operators plying the newly-opened Lahad Datu-Bongao and Lahad Datu-Sulawesi sea routes are urged to organise media trips to help boost awareness and promotion of ferry services.
Organising media promotional trips is a common business strategy adopted by many companies to promote their respective products/services, according to BIMP-EAGA Country Director for Bangsamoro Autonomous Region in Muslim Mindanao (Barmm), Rendentor ‘Popoy’ Laudin and BIMP-EAGA Business Council Sabah (BEBC-Sabah) officials Razanah ‘Len’ Paimin and Thart Sin Wong.
“Let us invite the local media to visit and write stories about the sea journey and highlight the business potentials and tourism attractions the borders are offering to the people in the region and world,” the trio said.
In fact, Laudin said the operator of M/V Prince Khalil (Lahad Datu-Bongao) has seriously considered organising a media trip next month.
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Keywords:
BEBC Sabah
BEBC Sabah
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