LABUAN: Traditional fashion entrepreneur Rasinah Japar (right), 67, assisted by her daughter Sharaizah Mohd Arip, 47, poses with various collections of traditional fashion at UTC Labuan Central Market recently.
Starting with a simple tailoring shop, Rasinah and her son have been working on the service of providing traditional Borneo ethnic clothing since 2015.
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According to him, more than 10 types of traditional clothing are available for rent or sale such as Kedayan, Brunei, Rungus, Kadazan, Dusun and Bisaya ethnic clothing.
Until now, Rasinah’s traditional clothing has received orders from Sabah, Sarawak, the peninsula, Brunei and Indonesia, especially ahead of the festive season and cultural festivals.
Traditional clothing has certain characteristics that become a symbol or identity of a society based on religious beliefs and practices and their daily activities.
In addition to being a source of income, at the same time trying to bring back the value of traditions that are being lost over time, further empowering culture for the reference of future generations.
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