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Social and Behaviour Change Communication powerful tool for change
Published on: Friday, April 19, 2024
By: David Thien
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Dr Mohan said in his keynote address on “Behaviour Change Communication in the Global South – A Culture-Centred Approach” that the Global South has long been portrayed by the Global North (Western countries) as “primitive, savage and backward” that attracted interventions from the Global North with the co-option of Global South elites.
Kota Kinabalu: The Global South where Malaysia is also situated, needs a decolonisation of mindsets.
This calls for humility and listening skills in effecting Social and Behaviour Change Communication (SBCC) for holistic sustainable development in line with the Sustainable Development Goals (SDGs).
Participants at the Asia Pacific SBCC Regional Symposium recently heard keynote speaker Prof Dr Mohan J Dutta espouse on this.
Dr Mohan is the Dean’s Chair in Communication Massey Business School, Massey University, New Zealand, and Director at Centre for Culture-Centred Approach to Research and Evaluation (Care) advocates dialogic encounters with oppressed communities that force their academic gaze inward.
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