IN today’s digital age, the hospitality industry is experiencing a significant shift in marketing strategies, with the rise of social media influencers and content creators playing a vital role.

Although there is an overlap between the roles of influencers and content creators, the key distinction lies in their primary focus and objectives. 

Influencers prioritise leveraging their influence to drive engagement and shape opinions, while content creators prioritise producing high-quality content that resonates with their audience, regardless of their level of influence.

Influencers and content creators play complementary roles in promoting Sabah’s hospitality industry, leveraging their influence and creativity to attract travellers, increase brand awareness and drive bookings for accommodations, attractions, and activities in Sabah.