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Sabah Tourism Board wins silver this time
Published on: Saturday, January 27, 2024
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Liew (left) and STB’s Cassie showing the award.
Kota Kinabalu: The Sabah Tourism Board (STB) received the Silver award at the Putra Aria Brand Awards 2023 in the Transportation, Travel and Tourism category. It received the Bronze in this category in 2022.
Introduced in 2022 by the Association of Accredited Advertising Agents Malaysia (4As), the Aria Brand Awards, often dubbed the People’s Choice Awards, aim to acknowledge brands with a significant connection to Malaysians.
Putra Brand Awards 2023 Organising Chairman Datuk Johnny Mun described the accolades as “money cannot buy” awards, and that these are chosen by the people via online research survey results.
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