Kota Kinabalu: Sabah Malaysian Association Of Convention and Exhibition Organisers and Suppliers (Maceos) Chairperson Datuk Rosmawati Lasuki emphasised the crucial role of media in fostering growth within the business events (BE) sector at the Sabah Maceos Media Connect 2024 event on Friday.
“This event is designed to bridge the gap between the media and our industry, fostering a deeper understanding and collaboration that is essential for the growth of the business events sector in Sabah and beyond,” she said.
Rosmawati, who is also Sabah International Convention Centre (SICC) Chief Executive Officer, lauded the media’s contribution to shaping perceptions and amplifying the sector’s economic and social impact, noting that their partnership is instrumental in promoting Sabah as a premier business events destination.
“With the media’s strong support, we are poised to showcase the transformative power of business events, not only in creating economic value but also in fostering connections that transcend borders.”
She also acknowledged the dedication of Sabah Maceos members in advancing the industry, urging others to join the association to access valuable resources and networking opportunities.
“Your passion for excellence, resilience, and commitment to fostering meaningful connections is truly inspiring. Together, we are stronger,” she said.
Rosmawati highlighted the recent Business Events Familiarisation (BE Fam) Visit, which took place from Oct 25-27, as a pivotal initiative.
The event hosted seven industry players from Singapore, Indonesia, the Philippines, Thailand, and Penang, offering them a comprehensive experience of Sabah’s strengths as a BE destination.
“From site visits to potential event venues, networking sessions with local professionals, and cultural excursions showcasing our unique heritage, the BE FAM Visit laid the groundwork for future collaborations and partnerships.”
Meanwhile, Sabah Maceos Honorary Secretary Chan Kay Yi unveiled the organisation’s strategic roadmap for 2024-2026.
The plan aims to position Sabah as a gateway to the East Asean market, driving economic growth and global recognition.
Among the major international events scheduled for 2025 are the 2nd International Business Events Forum – BE in Sabah (Feb 27-28), the Malaysia and International Real Estate Expo (Mirex) (June 7-9), the Wholistic Wellness International Conference and Expo (June 24-30), the 12th Sabah Oil, Gas and Energy Conference and Exhibition (SOGCE) (July 3-4), and Xplore Sabah (Oct 10-12).
Rosmawati expressed optimism about the future of the business events industry in Sabah.
“As we move forward, let us continue to build on today’s momentum, creating lasting impacts for our community and positioning Sabah on the global Mice (meetings, incentives, conferences, and exhibitions) map,” she said.
