Spreading Joy And Giving Back To East Malaysian Communities With MAGGI® ‘Jom Masak & Menang Bersama’ Contest

Kota Kinabalu: MAGGI®'s celebration of Pesta Kaamatan goes beyond just festivities. It is a heartfelt tribute to Sabahan cooks who keep the traditions alive, infusing their home-cooked dishes with love and bringing families and communities together in joyous celebrations.

To amplify this festive cheer, MAGGI® is once again hosting the 'Jom Masak & Menang Bersama' contest, with lucrative prizes and recipe inspirations.

During this special time of warmth, cheer, and togetherness, MAGGI® recognises the importance of the dining table as a place where traditions are honoured and the spirit of sharing thrives. From bustling kitchens to vibrant markets, MAGGI® products have been trusted companions in creating delicious meals for generations, becoming a staple in households across Sarawak.

But MAGGI®'s commitment to Sabah communities goes beyond the contest and recipes. For every contest entry, MAGGI® will donate RM0.10 to a local non-government organisation (NGOs) - PACOS Trust Sabah, an NGO that supports indigenous communities and women in need, providing them with opportunities for income generation through cooking and crafting. MAGGI®'s support will contribute to creating sustainable solutions for food security and educational advancements among these communities.

Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI®, Malaysia and Singapore, expressed the brand's deep connection to these celebrations and the joy of being part of them. “As with so many of our Malaysian celebrations, food is at the heart of Pesta Kaamatan. For many years, MAGGI® has been privileged to share in the joy of these festivities, and to uplift the underserved communities in Sabah through this campaign.”

Madam Anne Lasimbang, Executive Director of PACOS Trust, said, “Empowering communities through collaboration is at the heart of our mission at PACOS Trust. With MAGGI®'s support, we can provide aid while investing in sustainable futures for basket weavers and food-producing farmers. Together, we are building livelihoods and creating opportunities for long-term prosperity.”

In addition to the contest and charitable contributions, MAGGI® aims to inspire both novice and professional cooks with a curated collection of recipes inspired by the unique flavors of Sabah, incorporating household favorite MAGGI® products. These recipes, such as Linopok Tawadak Basungan, Sambal Tumis, and MAGGI® Asam Laksa Bersama Jeruk Bambangan Ikan Putih aim to bring a touch of familiarity and warmth to every dining table.

From May 1 to June 30 2024, East Malaysians residing in Sarawak simply need to purchase RM8 worth of MAGGI® products in a single receipt to stand a chance to win incredible prizes worth over RM150,000, including a brand-new Isuzu D-Max, household electronics, and cash prizes. For more information and the full terms and conditions of the contest, or to be inspired by these recipes, visit www.maggi.com.my.

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