Taichung City teams up with UPM to create tantalizing murcott-based pastries for Ramadan
Published on: Tuesday, March 12, 2024
Dr. Mohd Rohaizat bin Abdul Wahab, Science Officer, Department of Food Service and Management, Faculty of Food Science & Technology, Universiti Putra Malaysia (UPM); Ms. Tsai Hsin Tien, National Vice President of the Taiwan Chamber of Commerce & Industry in Malaysia; Ms. Eva Peng, Director of Taiwan Trade Center KL Office; Mr. Fu Yu Chin, Director of Marketing Department, Shigang District Farmers’ Association of Taichung City; Chef Johari Edrus, Malaysia Celebrity Chef; Ms. Edmanda Chang, Chief Financial Officer of Khaishen Trading, Mr. Liao Ting-Chien, Director of Supply and Marketing, Shigang District Farmers’ Association of Taichung City and promoting the sweet and fragrant Taichung murcott.
Kuala Lumpur: Taichung murcott is a long-time favourite in Taiwan and this citrusy goodness is coming to Malaysia just in time for Ramadan!
The Agricultural Bureau of Taichung City Government is collaborating with Universiti Putra Malaysia (UPM) Faculty of Food Science and Technology for the first time ever to create special iftar pastries based on Taichung murcott to share the delicious taste of Taiwan with Malaysians.
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The Shigang District Farmers’ Association of Taichung City held a press conference to officially launch the Taichung murcott in Malaysia.
Ms. Eva Peng, Director of Taiwan Trade Centre KL Office in Kuala Lumpur, was invited to join in the ceremonial "citrus picking," symbolizing the arrival of fresh Taichung fruits in Malaysia.
Ms. Tsai Hsin Tien, National Vice President of the Taiwan Chamber of Commerce & Industry in Malaysia, also attended the event to show support for high-quality Taiwanese fruits.
According to Mr. Fu Yu Chin, Director of Marketing Department of the Shigang District Farmers’ Association of Taichung City, murcott is not only a popular gift during the Lunar New Year but is sold throughout the year in Taiwan.
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The growing conditions at Shigang are favourable for cultivating murcott and the fruits grown there are famous for their beautiful golden sheen, thin peel, succulent fresh, and high nutritional value.
The fruits are also packed in GLOBAL GAP and ISO 22000 certified facilities, so their quality is guaranteed.
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The first batch of Taichung murcott have arrived in Malaysia on the 3rd of March and they will be exported to Singapore, Canada, and other selected countries.
Taichung expects to export some 150 metric tons of murcott this year.
In the spirit of local cooperation based on the environmental, social and governance (ESG) framework, the Agricultural Bureau of Taichung City Government is collaborating with UPM to transform the Taichung murcott into delectable Malaysian pastries.
The students will be led by renowned Malaysian celebrity chef, Chef Johari Edrus (Chef Jo), to create these delicious treats.
Chef Jo shared that he has been obsessed with the sweet and juicy Taiwanese murcott ever since he first tasted the fruit last year.
This year, he had the opportunity to teach at UPM and naturally wanted to introduce these delicious murcotts to more Muslim friends.
Those who are eager to try these pastries need only visit L'apprenti Deli located in the UPM campus from 29th of March to 4th of April and order the pastries from their special menu.
The limited-edition pastries include murcott marmalade & scones, murcott coconut filled crepe rolls, and murcott danish that are guaranteed to tickle your tastebuds.
Taichung murcotts are available for purchase from the 8th of March at Harvest Impact, Aeon, Jaya Grocer, Star Grocer, Whole Foods Express, Just fruits, Dr Fruit, iFruit Market, and Fujin Kuching.
Do not miss this opportunity to try the awesome goodness of Taichung murcotts!
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