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Ararat steps in as jersey sponsor
Published on: Thursday, January 17, 2019

KOTA KINABALU: Ararat Sports and Souvenirs Sdn Bhd has come to support the Immortals Cup, Sabah’s first premium Dota 2 tournament, as jersey sponsor.

The company is known for creating Carino, which is Sabah’s own popular sportswear brand.

Its Managing Director Ben Wong said the 30-year-old company feels proud to be part of an esports event which he believes has potential to grow in the State.

“Part of what we do as a company is to contribute to the development of sports in Sabah. I’m aware of the growing popularity of esports in the world and hope to see it grow in our State as well,” he said when receiving a courtesy call on Sabah Publishing House Sdn Bhd Deputy General Manager cum tournament organising chairman Lawrence Yeh, Wednesday.

The tournament is organised by the State’s leading newspaper, Daily Express.

It offers an attractive prize pool of RM22,000.

Wong said this is the first time Ararat Sports and Souvenirs Sdn Bhd is sponsoring an esports event and is aware of the Malaysian Government’s vision to transform the country into an esports powerhouse.

As someone who has been in the sports business for decades, Wong said he could imagine how Sabah would help realise the vision through some esports tournaments such as the Immortals Cup.

The tournament will start on Feb 23 and 24 where participating teams will compete in the preliminary rounds at Enigma Entertainment Damai Plaza.

The semifinal and final rounds will be held on March 2-3, respectively, at Karamunsing Exhibition Hall.

The highlights of Immortals Cup will include a Cosplay Competition revolving around iconic playable heroes of Dota 2, lucky draws, All-Star Matches and also Mini Games. 

It is the tournament organisers’ hope that this yearly tournament will set the stage for Sabah to be a force in the emerging billion dollar esports industry, and make the State become a magnet to the world’s biggest esports events and top gamers.

This is in line with the Government’s vision to transform Malaysia into an esports powerhouse, both as an esports-playing country and a developer of the game. 

Federal Youth and Sports Minister Syed Saddiq Syed Abdul Rahman had pointed out that the country can achieve considerable returns from the esports industry, in terms of foreign investment and creation of high quality jobs with high wages. 



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