Superbrands honours 34 strongest brands
Published on: Thursday, November 01, 2018

Kuala Lumpur: Superbrands, an independent global authority and arbiter of branding, has selected 34 brands to pay tribute to the strongest and most valuable brands in the market at the Superbrands Malaysia 2018 Awards.Among the brands are woman prayer outfits seller, Siti Khadijah Apparel Sdn Bhd, natural herbal product entreprise, Hurix's, and kids theme park, KidZania.

Selected brands originated from various sectors including information technology, healthcare, textile, sports and education.

Director, Mike English, said the selection was made by Superbrand's brand council members and marketing professionals, who voted through an online poll.

"After a rigorous selection criteria set by the Superbrands council, more than 3,000 professionals were invited to vote for candidate brands.

"More than 1,242 leading Malaysian brands were scored by the council and through the online poll and the highest scoring brands were then designated as Superbrands," he said.

English added that selected brands would be included in the Superbrands book which traced the history and achievements of each of the brands. – Bernama


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