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Online grocery to double market share
Published on: Tuesday, October 16, 2018
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Online grocery to double market share
Kuala Lumpur: Tetra Pak, the world's leading food processing and packaging solutions company, expects the food category in Malaysia to grow significantly and double its market share of the online channel within three years.Tetra Pak Malaysia, Singapore and Philippines, Marketing Director John Jose said this was because consumers are now looking for the most convenient channels to make purchases anytime and anywhere by using their smartphones.

"This will pave the way for the rapid rise of the online grocery shopping segment.

"With the mobile Internet users in Malaysia likely to increase by five per cent over the next few years to reach over 21 million users, the online segment is expected to grow in tandem with this trend," said Jose in a statement in conjunction with the release of the 11th edition of the Tetra Pak Index, recently.

The report highlighted four major trends for brands to consider in terms of product development which include convenience, sustainability, personalisation and performance.

Jose said the element of smart packaging which uses radio frequency identification or quick response codes to communicate with consumers would also provide positive consumer experience as it could share information on production materials, nutritional facts and current promotions. – Bernama





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