MPPM, DENTSU to provide safer online ad
Published on: Saturday, March 17, 2018
Kuala Lumpur: The Malaysia Premium Publishers Marketplace (MPPM) and Dentsu Aegis Network Malaysia are in an exclusive pilot partnership to provide advertisers with access to a safer and transparent online advertisement (ad) buying ecosystem through Dentsu's agencies.The deal will be spearheaded by Dentsu Aegis' media trading and investment arm, Amplifi Malaysia.In a statement on Friday, Amplifi Malaysia's Managing Director, Hasnain Babrawala, said the firm was pleased to take the lead to address common online advertising challenges, such as brand misplacement, ad fraud and low viewability.
ADVERTISEMENT
"MPPM provides an excellent platform for advertisers to present their brands on the most consumed news portals in Malaysia, where real consumer engagement is relatively higher than other cluster buys."Also, the underlying technology and guarantee of zero ad fraud, high viewability and impactful Interactive Advertising Bureau approved ad units, will result in better campaign performance and return on investment for advertisers' investments," he said.MPPM Chairperson, Heather Wee, said Dentsu has been an instrumental partner in supporting MPPM's development, with a commitment to bring to market quality online advertising inventory from local premium publisher websites, backed by rich audience data and high-impact online ad solutions."MPPM aims to be an initiative that can challenge big players who arguably do not provide a 100 per cent ad fraud-free environment.
ADVERTISEMENT
Stay up-to-date by following Daily Express’s Telegram channel.
Daily Express Malaysia
