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Capitalise on 'One Belt One Road' initiative
Published on: Monday, July 03, 2017

Kota Kinabalu: Penampang Chinese Chamber of Commerce and Industry (PCCCI) Honourary Advisor Datuk Francis Goh advised PCCI members and the Chinese community to take active steps to capitalise on China's 'One Belt one Road' initiative.

"We must first strengthen ourselves in order to consolidate and form a strategic alliance in order to pull or invite China investors to come to the State. Otherwise, we will lose the opportunity by having the big Chinese investors come but only looking at our weaknesses, especially in financial strength.

"In order to form a strategic alliance partnership with China, we should be able to provide them the strength in terms of assets that we possess, especially through our unique languages, including Mandarin usage by local Chinese where it would be easy for cooperation between all parties."

He said this in his speech during the swearing in and Installation of the new office bearers of the PCCCI at Putera Bukit Padang, Saturday.

Goh, who is also MCA Penampang division chief, said PCCCI members and Chinese entrepreneurs must be aware of the technological advances in doing business with China, including the usage and introduction of Ali-pay services where in the near future, the physical shop lot will be taken over by e-commerce.

"This is why they have to be well prepared lest they stick to the old tradition.

They also need to strengthen their own capacity in line with the new technologies."

Goh said to do this, they to rid themselves of the traditional approaches and get involved in multimedia marketing instead of just sitting in the shop and waiting for customers.

"They have to leverage themselves when the Chinese investors come because if your not strong enough you will be marginalised.

"This would include steps such as strengthening their products and enhance their service quality.

They also have to establish a better business networking through multimedia rather than just sitting down to socialise at social events," he said. - Neil Chan

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