Astro, Turner form strategic JV
Published on: Friday, April 28, 2017
Kuala Lumpur: Astro Malaysia Holdings Bhd has partnered Turner Asia Pacific to form a strategic joint-venture (JV) in Warner TV and co-production, distribution of Asian content for global reach.This is alongside the distribution of Astro content and carriage of the channel on Astro and Tribe.In a statement Thursday, Astro's Chief Operating Officer Henry Tan said the company's focus is to deepen its involvement in content creation and ownership, particularly in Asian intellectual properties (IPs), which would pivotal in a market that values strong differentiation.
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"We believe these IPs anchor our value proposition and are ultimately what customers want and are willing to pay for."We are enhancing the exportability of signature IPs, and actively seeking distribution in multiple markets through partnerships, as well as our own platforms, such as Astro in Malaysia and Tribe in the region," he added.Tan said Astro will partner and learn from peers in the region to accelerate the effort.He said the new venture would also enable the company to participate in revenue distribution generated from Warner TV in the region.
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