Chief Executive Officer, Hans-Peter Ressel, said the page was part of Lazada's initiative to introduce the brands from China's TMall.com, an online retail platform operated by the Alibaba Group.
He said Malaysians could now shop for the coveted Chinese brands involving consumer-oriented products such as Semir, QCY, Bluedio and Puppyoo in conjunction with the coming Chinese New year (CNY).
"To-date, 16 brands have signed up exclusively with us," Ressel told reporters after the ceremony to introduce Oriental Pavilion here Wednesday.
He said the introduction of Oriental Pavilion was opportunate as consumers would now have unparalleled access to high quality products from the sought-after Chinese brands at affordable prices.
"This will bring exciting prospects for Lazada Malaysia as we continue to enhance customer experience and bring the best of online shopping as we kick-start 2017," he said.
He said Malaysia was one of the fastest-growing markets in the region and its contributions were increasing every month.
"The customers do not have to worry about the quality of the items, as Lazada constantly run checks with its merchants to ensure that they buy genuine items," he said, adding that currently there were 50,000 merchants in Malaysia's market.
The Oriental Pavilion's launch coincided with Lazada's CNY campaign, themed 'Deal Louder Than Rooster' from from Jan 17-19, 2017 whereby customers can shop from brands including Lifebuoy, L'oreal Paris, Focus Point to enjoy discounts of up to 88 per cent.
On the ringgit's fluctuations, Ressel said, they have no impact on the spending habits of Malaysians.
"People are still willing to spend despite this economic condition because they need those products.
"Actually, when people shop with us, we are helping them save more money as we try to find the lowest and best prices to offer without the hassle of travelling to the malls or being stuck in traffic jams or long queues to pay," he said. – Bernama